About Us

Robert D. Krintzman founded Company Counsel as a way to help startups and small businesses obtain top-tier legal counsel with an economical and efficient approach. All too often, emerging growth business find themselves neck-deep in legal bills when they try to obtain standard transactional law services from larger, highly-leveraged law firms that take an inefficient, unnecessarily expensive approach to their clients.

At Company Counsel, we have over 30 years of experience in transactional law. We understand that startups generally face similar life cycles of growth, and we have a developed an economical approach to servicing our clients’ needs which is honed to provide comprehensive legal guidance at an efficient price while remaining flexible to meet the individual needs of all of our clients.

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Meet Our Founder

Our founder and principal attorney Robert D. Krintzman (Yale College & Berkeley Law) has represented startup and other small business entrepreneurs in the technology, entertainment, real estate, software, venture capital and energy sectors for more than 30 years including several years’ concurrent “outside general counsel” and executive-level entrepreneurial management experience.

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Why Us?

Unique blend of both legal and management experience with startups and other small businesses.

Our founder and principal attorney Robert D. Krintzman (Yale College & Berkeley Law) has represented startup and other small business entrepreneurs in the technology, entertainment, real estate, software, venture capital and energy sectors for more than 30 years.

experienced

Extensive legal experience seasoned with relevant business management experience to understand the practical legal solutions entrepreneurs need.

cost-effective

Like all law firms, we also recognize economies by customizing templates originally developed and refined in prior transactions. One of the things that make us unique is the extent to which we pass those economies on to client/entrepreneurs. Also, we will function as your “outside general counsel” and help you select, retain and manage third-party attorneys for specialized services (e.g., patents, complex taxation, litigation etc) often at NO additional cost to you, and thereby help you realize additional economies.

easy to understand

For your Documented Core Legal Solutions to work best, we believe that they have to be readily understandable by the parties – both initially and later whenever they need to be referred to – with minimal assistance from a “lawyer-interpreter.” For this reason, we favor using precise and unambiguous language (simple English whenever possible) and spending sufficient time with client/entrepreneurs at the outset to make sure that they have a good understanding their Documented Core Legal Solutions.

FAQ

What is Company Counsel PC?

Company Counsel PC (“Company Counsel”) is a California professional law corporation, licensed to practice law by the State Bar of California. It is the provider of legal consultation and documented Core Legal Solutions for startup and other small business entrepreneurs.

What are Documented Core Legal Solutions?

Documented Core Legal Solutions are customized legal solutions (consisting of legal consultation and documentation) provided by Company Counsel for its startup and other small business clients in order to address issues raised for such clients in connection with each of the 7 Major Development Life Cycle Events experienced by most startups and other small businesses in their first year or so of operations.

What specific Documented Core Legal Solutions address issues raised in response to the 7 Major Development Life Cycle Events?

  • Creation and Launch of the Entity. Includes complete organizational package for CA or DE (i) corporation (Action of Incorporator, Articles or Certificate of Incorporation, Bylaws, Initial Organizational Resolutions, including Authorization for Issuance of Stock to Founders) or (ii) LLC (Action of Organizer, Certificate of Formation/Articles of Organization and Operating Agreement); and Section 25102(f) Notice in connection with issuance of equity.
  • Agreements with Founders and Other Shareholders/Members. Includes Founder’s Technology/IP Assignment Agreement, Founder/Employee Restricted Stock Purchase Agreement, Shareholder Buy-Sell Agreement Restricted and Founder’s Estate Plan (Will, Revocable Family Trust, General Durable Power of Attorney, Advance Healthcare Directive, Designation of Personal Representative, and Authorization for Use and Disclosure of Protected Health Information).
  • Service Agreements with Employees and Consultants. Includes Consulting Services Agreement, Junior/Mid-Level Employment Letter Agreement, Founder/Key Employee Employment Agreement, Proprietary Information and Inventions Agreement and Indemnification Agreement.
  • Commercial Agreements with Vendors and Customers. Includes Complex and Non-Complex Commercial Agreements, Commercial Office Lease, Attorney Demand Letter for Payment, Attorney Demand Letter for Breach of Contract.
  • Protecting Intellectual Property. Includes protection of Trade Secrets under applicable law and contractually protected “Proprietary Information” that is not a “Trade Secret,” (pursuant to Unilateral and Mutual Non-Disclosure Agreements), and Trademark, Copyright and Patent services.
  • Incenting Employees and Consultants. Includes Stock Option Plan and Stock Option Agreement.
  • Financing Company Growth. Includes Promissory Notes and Personal Guarantees, Finder’s Agreement, Business Plan, Merger Agreement, Asset Acquisition Agreement, Simple Offering Term Sheet & Subscription Agreement for “Family & Friends Offering,” Offering PPM for qualified “Accredited Investors,” consultation with respect to an Angel Seed Round Investment Agreement and consultation with respect to a VC Series A Round Investment Agreement.

What’s the anticipated difference in price between Company Counsel PC’s Core Legal Solutions and comparable competitive legal services?

Although it ultimately depends on the specific documents and legal professionals involved, the difference could be significant. Assuming client/entrepreneurs take advantage of the Legal Access Plan, Company Counsel estimates that their savings on Fixed Fee Documented Core Legal Solutions and Hourly Fees for otherwise billable routine emails and phone calls will be substantial when compared to the fees charged by small to medium-size “competitive” law firms (and considerably more when compared to larger law firms).

What’s the most important thing for a startup or other small business entrepreneur to do in order to save money on legal costs?

There are several important things, but the one thing everything else is dependent upon is that the entrepreneur must NARROW THE KNOWLEDGE GAP between the entrepreneur and his/her attorney. This means that the entrepreneur needs to learn enough about the legal requirements of his/her startup or other small business to be able to effectively manage the “legal process.”

What is the difference between a “small business” and a “startup?”

The difference is qualitative, rather than quantitative. For example, a “small business” as defined by the SBA can have as much as 1,000 or more employees and annual sales of as much as $30 million or more and would include smaller businesses. A “startup” would usually meet the size limitations of a “small business,” but also has other unique characteristics that differentiate it from other small businesses, such as: (i) early contemplation of Angel and/or VC investors in anticipation of an initial public offering, sale or other exit strategy for founders and investors, and (ii) equity incentive programs for employees and consultants, provided to – and valued by – such employees and consultants in anticipation of such exit strategy.

What are the 7 Major Development Life Cycle Events that need to be addressed with customized Documented Core Legal Solutions by most startups and other small businesses in their first year or so of operations?

  • Creation and Launch of the Entity
  • Agreements with Founders and Other Shareholders/Members
  • Service Agreements with Employees and Consultants
  • Commercial Agreements with Vendors, Customers and Others
  • Protecting Intellectual Property
  • Incenting Employees and Consultants
  • Financing Company Growth

Practically speaking, how does an entrepreneur compare costs of legal services?

It’s complicated, but at the end of the day, it is necessary to specifically define the “deliverable” (i.e., the legal documents and related consultation) in sufficient detail so that multiple lawyers can quote their respective prices for substantially the same legal services (i.e., they must be comparing “apples-to-apples”). See our free White Paper: The Smart Way to Save Money on Your Startup or Other Small Business’ Most Important Legal Documents.

What does it mean for documents to demonstrate “clarity” and why is “clarity” important?

“Clarity” means that the documents have been drafted to be readily understandable by the client and “functional” (meaning that the client-entrepreneur should be able to read a document and know what it requires of the parties without needing further interpretation by counsel).

How does the entrepreneur learn how to manage the “legal process?”

“Managing the legal process” does not mean that the entrepreneur has to be able to replace the attorney and actually do the attorney’s job. Rather, the entrepreneur must accomplish 2 objectives:

  • First, the entrepreneur must appreciate the types of legal issues that are likely to arise, based upon his/her review of the 7 Major Development Life Cycle Events and the Legal Access Plan discussed on this website and in more detail in our free White Paper: The Smart Way to Save Money on Your Startup or Small Business’ Most Important Legal Documents.
  • Second, based upon his/her understanding of the company’s legal requirements, the entrepreneur (with the assistance of counsel) must (i) determine what Documented Core Legal Solutions are required and when, (ii) sequence the timing of those required documents and (iii) prepare a realistic legal budget for the necessary legal services. This is the function of the FREE Initial Comprehensive Legal Strategy Consultation

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